Jeff Bezos is a very thoughtful person. He is often introspective and has a rather cold personality. He is wary of the outside world and of his senses. He is also wary of his intellect, because it might be a source of illusion. His quest for identity with a spiritual whole gives him a voracious appetite for ideologies, structures, and theories. He is also interested in difficult problems and enjoys solving them. There is no difficulty which can discourage him from the goal he has decided to reach. His depth of vision, common sense, and caution, his tendency to be a bit calculating and sometimes conservative, his stamina, and his independent mind all give him the ability to tackle difficult tasks. His concentration gives him an undeniable gift for abstraction and conjecture. As a theoretician, he aims to discover what is essential and universal. Indeed, he seeks to go beyond what is relative, contingent upon circumstances, or inadequate, to reach the absolute truth he fervently desires. His budding intuition is extremely receptive to the sacred or holy. As a result, the ideal or cause he espouses will be related to the concept of universality or totality. Since his lifetime adventure is based in part on this absolute truth, it is important for him to make an effort to define its nature. What sort of universality are you striving for; what spiritual Everest (in yourself or outwardly) are you trying to scale? In fact, you tend to like mountain climbing, because of the effort it requires. It’s a great joy for you. Alone at the peak, you can contemplate and understand everything. In pursuit of this absolute center (positive or negative) which animates you, you are shrewd and persistent. Stamina and endurance are resources of which you are quite confident. Your existence and organism are arranged to optimize them; others may consider you slow, but you are really just playing it safe, because, unconsciously, you know time is on your side. When you take an initiative, it is after careful forethought and preparation. Your great composure, ability to resist and overcome obstacles and wickedness, and your foresight give you a great potential to accomplish total self-control. However, you must beware of one pitfall: excess. You tend to be a bit too rigid and intolerant; in intellectual pursuits, you can tend to be dogmatic, hermetic, or conformist. Some people criticize your obsession with labeling things. A creature of duty, naturally sober and relatively self-disciplined, sometimes a little too demanding

Jeff Bezos wants to wield power and enjoy social prestige. He feels quite at home in the modern world others find frightening.

At the time of your birth, your rising sign was located in Taurus (the Bull), while the sun was passing through the sign of Capricorn (the Goat). Both are ruled by the element earth, which augurs a certain cohesiveness for your personality. A summary of the various clues mentioned above provide your personality profile. The following key words capture the essence of your character and indicate certain contradictions which may create tension: Deliberation – Opposition to progress – Need for security – Compassion – Inhibition – Perseverance – Application – Pragmatism – Methodical mind – Productivity – Foresight – Sensuality – Loyalty. The extreme steadiness, loyalty, and tenacity of your character endow you with the ability to organize your work meticulously and work with a power and purposefulness that no obstacle can impede. Your energy comes to the forefront especially when the people around you encounter difficulties or crises. Your attachment to material possessions, which procure for you the stability and security you need, leave you little freedom to enjoy surprises and changes in your routine. Despite a penchant for sorrow, nostalgia, and solitude, you are fairly amiable and willing to help others. Emotionally, you will commit yourself only after serious deliberation, but your love is steady and profound.

Jeff Bezos was born on the day prior to the new moon, which is said to give him a spiritualistic character and a generous humanitarian ideal. He is sometimes sorely tried to limit himself to the narrow scope of individual ambition, but he aims for a humanitarian ideal which would include the outcasts and the unfortunate. To bring about this ideal, Jeff is likely to seize every resource placed at his disposal, including his physical effort, money (if he has it), speech, his writings, and his poetic or artistic talents. However, he should be wary of his unconscious guilt feelings because there is no reason for him to devote himself to his mission entirely; a simple daily effort should suffice. Usually, the three days preceding the new moon will be time in the monthly lunar cycle most favorable to his activities and his general energy level.