Joe Cross is a Gemini who is best known for his 2010 documentary film, Fat, Sick & Nearly Dead. In the film, he chronicles his journey of drinking only fruit and vegetable juice for 60 days in an effort to improve his health.

Since the film's release, Cross has become a well-known wellness advocate, earning more than 160,000 followers on his joethejuicer Instagram account. He is also an entrepreneur, filmmaker, and author.