Alan Sugar experiences his inner life as a process of growth and maturation, nurtured by his involvement with others and the positive and negative encounters this generates.

Alan Sugar leads a life which is open to the outside world. His personal consciousness is forged by the heat of outer events. He is inclined to adopt the most objective viewpoint possible to be pragmatic and possibly even materialistic.

Alan Sugar sat back in his chair, observing the people around him. While they contributed to important social causes or collective ideals, he felt that he kept his individual identity intact. For this reason, although he may become personally involved in social affairs, he was likely to resist any project that he would not be able to lead himself, according to his own individual direction. He identified himself with an activity with social implications and attempted to know himself through this activity.

Alan Sugar is ambitious and has a natural tendency to better himself socially and intellectually. His ideas and aspirations are grandiose, and he will be eager to share them with others. Although he is kind-hearted, he enjoys being in control of situations. He derives great fulfillment from the role of the protector and will surround himself with people who need him. He is eager to obtain recognition and honor, but extremely fearful of disgrace. His visions derive from his ambitions, often aglow with idealism. However, they may be somewhat unrealistic and impractical. Social recognition and esteem are essential to him, and he will demonstrate an amazing ability to achieve the high goals he sets for himself.

Alan Sugar sees you putting your originality on full display. You are individualistic and independent, living your life according to your own rules. People and things matter to you only insofar as they relate to you. You ignore or disregard any annoyances you may encounter. Your passions are lively and ardent, and people admire you for it. However, you must be aware that others admire you and may be willing to give you generous gifts.

You struggle to get into a natural harmony with the physical world and the limitations and restraints it places upon you. Idealistic, you tend to be somewhat disconnected from practical considerations, and barely pay any attention to material things like food, money, your surroundings, and so on. You tend to be footloose and fancy-free, oblivious to the necessities of survival in the physical world, until your lack of material resources – an issue to which you usually grant no importance – becomes an emergency. This feeling of being out of touch with material things and the physical dimension of reality may sometimes lead you to see yourself as unfit for this world. You may think you cannot attach yourself to anything that would sustain your efforts at self-expression. However, your impractical nature offers many positive aspects. You see life’s possibilities as limitless. You are apt to develop your imagination or pursue a spiritual quest in order to transcend the material world.